An Introduction
Until Trump imposed a 25% tariff on imports Canada was the largest importer of American alcohol in the world ($271 million in distilled spirit, $507 million in wine and $83 million in beer products totaling $861 million in 2022) from a total of 35 states – but not any more. In retaliation, Canada’s 10 provinces have removed all U.S. alcohol products from its store shelves (3,600 products in total) and stated it would not be restocking its shelves, or replenishing its inventories in its provincially-operated stores until the U.S. withdraws its tariffs.
This action by Canada may adversely affect the profitability and future stock prices of the major U.S. companies that had been exporting their products to Canada in large number but Canada’s action has had NO affect so far and this boycott of American liquor, beer and wine probably won’t have much of an affect on the stock prices of these companies going forward as Canada only accounts for a fraction of the U.S companies’ total revenue. Never the less, it serves as an “Elbows UP’ expression of Canadian patriotism. in fact, on average, the stocks of the 4 companies highlighted below were actually UP 1.7% in March and UP another 1.7% in April.
The top 4 exporters to Canada that trade on either NASDAQ or NYSE are below with their price performances in April, in descending order:
- Anheuser-Busch InBev (BUD): UP 6.9%
- Brown-Forman (BF-B): UP 2.7%
- Constellation Brands (STZ): UP 2.2%
- Molson-Coors (TAP): DOWN 5.5%
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